UX School: Amazon Wedding Registry
Training to become a UX'er at Huge in BK along with ten talented individuals was an amazing experience. The amount that we accomplished in 10 weeks was vast. From research, to interviews, to wireframing, prototyping, user testing, and more, we embraced every challenge.
One month into UX School, we we're given our final project. With 6 weeks remaining, we were ready to tackle a new prompt. Divided into 3 teams, each group had entirely different but equally as open prompts: Better Office, Better Cities, and Better Retail. The problem, the solution, and everything in between was entirely up to you.
As apart of the Better Retail team, we delve into the land of buying, returning, and validation. We visited SoHo, wandered into a variety of stores, debated between brick and mortar vs. the digital landscape, and so forth. Pin pointing a problem to solve was difficult, there are so many problems within the retail space that can be improved to alleviate stress and wasted time. After visiting a Crate & Barrel and witnessing a couple spend a touch too long debating between which type of this and that they wanted, we landed on the good ol' wedding registry. To hone in on things, Amazon's Wedding Registry. The digital landscape allows for an abundance of growth considering it is online shopping that we as consumers require the most validation, constantly making sure we get the best deal out there (without the persuasion and help from a store associate physically present).
*The following is an internal project that was created during Huge's 2016 UX School. In no way or form is it affiliated with Amazon.
Designers: Kato Oppenheim, Melanie Löff-Bird, Jennifer Zhang
Amazon Registry: A Full Subsidiary
By making Amazon Registry a full subsidiary, we make sure couples are searching for items under the registry criteria and not jumping back and forth between Amazon's main site. While keeping with Amazon's branding we added small tweaks such as implementing the registry within the logo and changes within the interface. The user will still be able to access their account towards the right side of the page, but this time instead of the cart, they will see their registry. In order to play off the in-store experience, we also included filters by rooms right at the top to help guide the couple through items they may need in their home.
The Maybe List
With so many options to choose from within Amazon, users often find it overwhelming. Recommendations may prove generic and thus, the couple ends up in a state of confusion and uncertainty. Options trump
one another but different specs, making the vetting period difficult. By allowing the couple to immediately place items into a maybe list, this allows them to make sure
it is exactly what they want.
Through our research and speaking with friends, we came to the realization that couples make confident decisions when other people help them. Be it advice from their mum, or your uncle Karl that knows a lot about blenders, people generally seek advice from their loved ones. With this in mind, we decided to bring a social aspect to the wedding registry—allowing those with a link and access to the registry to poll.
After deciding to create a poll, a poll builder will help you break down what you want to show the poller. Is there a question you want to ask? Important features you wanted to seek out specifically? Once published, the poll will appear at the top of your wedding registry where people can vote immediately, view/add comments, or recommend through Amazon's vast catalog of items. Seeing who has voted for what is also an incentive for friend groups to participate.
If a guest decides to follow the registry, they will be notified via their choice of text, e-mail, or both whenever there are updates to the registry. This component is helpful to those that are indecisive in regards to what to purchase or are waiting for certain polls to close.