JIVE aims to promote the pleasure of cooking to people of all ages through its youthful and lively brand. Inspired by the highly syncopated ballroom dance of the same name, JIVE packaging features jumping icons on a vibrant, tilted box. The lovable illustrations drawn in a line style conveys the simplicity in cooking pasta and making a delicious meal. With the removable lid measuring 1 cup, customers can make accurate proportions serving either to themselves or to company. JIVE strives to create fun and effortless cooking experiences.