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  TEDxUTSC: Converging Realities

TEDx at University of Toronto Scarborough Campus hosted their second conference on February 1st, 2014. As the Director of Design, I worked with the Marketing and Communications team and produced the visual identity of the 2014 conference theme: Converging Realities. In addition to the visual identity, I designed any marketing material necessary for facilitation of the event, always trying to find creative ways to translate the brand and values of TEDxUTSC into persuasive promotional materials. 

Converging Realities is our unique theme for TEDxUTSC’s 2014 conference. This theme represents the coming together of individual thoughts, disciplines and unique life experiences to inspire an exciting idea. The logo for our theme depicts just that, the coming together of different backgrounds to form anew. I have chosen the mix of bright and muted colours to contrast a person's given appearance and assumptions with their inner story, past, knowledge, and experiences.

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  Conference Program Following the theme colours as seen in the logo, I wanted the program to be bright and hopeful to represent the positivity and great outcomes that can result from the convergence of realities. 

 

Conference Program
Following the theme colours as seen in the logo, I wanted the program to be bright and hopeful to represent the positivity and great outcomes that can result from the convergence of realities. 


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  Conference Name Tags Name tags for delegates, VIPs, and executives were laser cut on wood while name tags for our host, associates, crew, and performers were printed and pinned.

 

Conference Name Tags
Name tags for delegates, VIPs, and executives were laser cut on wood while name tags for our host, associates, crew, and performers were printed and pinned.


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  Facebook Banners Whether it was to market our speaker release, ticket sales, registration date, call for performers and associates, or other events, our Facebook banner would always be updated.

 

Facebook Banners
Whether it was to market our speaker release, ticket sales, registration date, call for performers and associates, or other events, our Facebook banner would always be updated.


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  Other Platforms Additional to Facebook, banners for our TEDxUTSC website, the University of Toronto Scarborough Campus website, as well as TV screens situated around UTSC were also created.

 

Other Platforms
Additional to Facebook, banners for our TEDxUTSC website, the University of Toronto Scarborough Campus website, as well as TV screens situated around UTSC were also created.


Photographs by Vicky Lo

Photographs by Vicky Lo